How to play into Monsanto's hands: label GMOs

by Jon Rappoport on Jon Rappoport

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People are easy to manipulate. When presented with a problem and the apparent solution, they will choose the solution because it's in front of their faces.

Worse yet, if the solution has a little momentum, if it is backed by a bit of cash, if "the good people" favor it, it will seem like the only choice.

"This is what we have. We have to support it. We can't turn back."

Spoken like a true believer, and a true loser.

People look for the easy way out. They look for an answer that involves the least amount of unpleasant conflict.

"See? Just vote for GMO labeling. If we win, that's it. No muss, no fuss. Cast your ballot. Brilliant."

Or how about this: "Look. Monsanto is pouring millions into defeating GMO labeling. That shows how scared they are. We're on the right track."


Of course Monsanto would like to defeat labeling, but at a deeper level they're sucking the opposition into the game they, Monsanto, want. Monsanto can deal with GMO labeling. They can spend millions more convincing the consumer that GMO food is good food, if labeling comes to pass.

For Monsanto, labeling is the lesser of evils. The real dangers for them are 1) a ban on growing GMO crops, and 2) a million people on the streets and on college campuses revolting against the worst corporation in the world.

For Monsanto, labeling is a limited hangout. It's, "Well, maybe labeling is a good thing if all you people want it. Sure, why not? We'll support you, if you insist. But we still maintain there is nothing wrong with genetically modified food."

Labeling is, in fact, very good for Monsanto if it keeps people distracted from the dangers I just mentioned. It's a cover. It's a dead-end, because while states try to pass labeling initiatives, the gene drift is sending Monsanto GMOs into plants from California to Maine. Fait accompli. The land of the nation is blanketed with GMOs.

Labeling is a misdirection. It sucks up people, time, money, and energy into the "officially certified" response to Monsanto.

It takes the weakness of the anti-GMO movement and uses it. That weakness is superficiality, the desire for the easy answer, the nice answer, the answer that requires no outrage, the consumerist answer:

"People have a right to know what's in their food."

When has there ever been a true revolution based on the consumer?

The thought of it is absurd.

When the labeling initiative in California, Prop 37, went down to defeat, I predicted that the next state campaign up for grabs, in Washington, would follow the same disastrous game plan:

"Tell people they have a right to know what's in their food, and tell them nothing else."

No, no, I was assured—Washington will be different. Voters will be shown all the horrors of GMOs. They'll know why they need labeling.

That was just a pipe dream.

Washington is a replica of California.

I firmly believe the labeling movement has been infiltrated at the highest levels. The businessmen who are funding the initiatives have given in to their own weakness and shortsighted view of what moves people, and they have been steered by advisors and PR experts, who are the infiltrators:

"You need a one-idea slogan. Just one idea. Keep it simple. Keep it nice. You're speaking to consumers. Just tell them they have a right to know what kind of food they're buying. That's your only chance of winning."

The businessmen understand that kind of talk. They run companies. They devise ways of expanding their customer base.

When it comes to what works politically, they're morons.

And they have no stomach for a real battle.

But they gain allies, because it appears (falsely) that these ballot initiatives are the only game in town.

Monsanto wants it that way.

Monsanto wants a landscape in which voting for ballot measures seems to be the only choice anti-GMO people can make.

Monsanto wants a landscape in which it appears these labeling initiatives rose up spontaneously out of the earth by popular acclaim.

Nothing could be further from the truth.

A small group of men with money made that decision in concert. They knew their money would talk. And it did.

These men are content to coexist with Monsanto. They have already surrendered.

On January 27, 2011, Ronnie Cummins, the head of the Organic Consumer's Association, quoted a Whole Foods email:

"The policy set for GE [GMO] alfalfa will most likely guide policies for other GE crops as well. True coexistence is a must." – Whole Foods Market, Jan. 21, 2011

Cummins then wrote:

"In the wake of a 12-year battle to keep Monsanto's Genetically Engineered (GE) crops from contaminating the nation's 25,000 organic farms and ranches, America's organic consumers and producers are facing betrayal. A self-appointed cabal of the Organic Elite, spearheaded by Whole Foods Market, Organic Valley, and Stonyfield Farms, has decided it's time to surrender to Monsanto. Top executives from these companies have publicly admitted that they no longer oppose the mass commercialization of GE crops, such as Monsanto's controversial Roundup Ready alfalfa, and are prepared to sit down and cut a deal for ‘coexistence' with Monsanto and USDA biotech cheerleader Tom Vilsack."

Who are the major funders of the labeling ballot measures? The CEOs of Stonyfield, Lundberg, Whole Foods, and Dr. Bronner's.

Joe Mercola, too. I would like to hear him talk about his original decision to fund these ballot initiatives, what his thinking was, and how deeply he explored the concept of political action—what works and what doesn't—back there at the beginning, when the die was cast on how Americans would oppose Monsanto.

In case anybody cares to think about it, we are not, first and foremost, consumers.

What moves people to great action is not shopping.

How are real political movements born?

Did the men who gathered to write and sign the Declaration of Independence say, "You have a right to know?"


That's the slogan of these ballot measures.

"We're not saying GMOs are good or bad. That's not up to us. We're gutless. But wouldn't you agree you have a right to know whether you're eating them?"

Speaking dumb because you believe people are dumb is a failed operation.

It can work during, say, a Presidential election, when the electorate is already hypnotized into believing they must choose between two criminal poseurs.

But in launching and sustaining a long-term political and social goal, it's a loser from the get-go.

It doesn't galvanize people. It doesn't inspire people.

It might stir the folks who shop at Whole Foods, but I can tell you America isn't going to change its mind about Monsanto based on "moms" who walk into those stores with yoga mats rolled up under their arms, trying to stave off emotional and spiritual collapse because their bodies are starting to blimp out.

"Yes, Mr. Franklin. I'll sign the Declaration. My waistline is developing a ripple."

    last comments from Jon Rappoport
    CriticalThinker Wed, 06 Nov 2013 16:09:16 +0000

    And by the way, it wouldn't hurt to read The Art of War by Sun Tsu

    CriticalThinker Wed, 06 Nov 2013 16:05:43 +0000

    This blog post by Jon is several weeks old, but I had to comment. The Washington state GMO labeling initiative failed yesterday. Went from 2/3 in favor to a loss after the big money antis poured on their t.v. campaign. The pro label people didn't present the dangers of GMO to the public, only the 'you have a right to know' message. That didn't beat out the 'increased food costs & red tape' meme of the antis.
    I checked out anti GMO campaigns now being run for future votes in Vermont and Oregon. They're using the exact same 'right to know' message. The message that failed in California and Washington state.

    I smell a rat.

    Jon is brilliant in his analysis and insight. People that care about this issue need to re-think their strategy and go grass roots face-to-face. Find some advertising/media pros who know what they're doing and believe in this issue. Go around your states leadership, if they insist on the loser 'right to know' strategy. In the face of two state losses they are either fools, wimps, or co opted.

    Sarah Mon, 21 Oct 2013 17:15:15 +0000

    Gmos should be labeled on all of their projects just like everything else. And the FDA needs to make drastic changes in their in their corrupt company.

    laurabruno Thu, 17 Oct 2013 11:03:10 +0000

    Also, just to clarify something, Jon, since you previously linked to my defense of 522 as A valid strategy–not the ONLY valid strategy, but one, I do wish to clarify that I did not say that people were too dumb to understand a ban. I specifically referenced the effects of fluoride, chemtrails, GMOs and hypnosis as initial obstacles to a mainstream ban. I then went on the discuss (at length) how moving into eating more organic foods and reason labels to learn what's in food almost always leads to greater clarity and discernment in other areas. People start rooting out the Matrix from their lives. People become outraged at what's happened with BigAg and BigPharma. They start changing habits, talking to friends and family, and eventually, many become passionate and vocal advocates for change. My "beef" is not with people's intelligence. It's a recognition, in part from over twelve years working as a healer, in part from observing my own journey as I recovered from a brain injury that ripped away all the comfortable Matrix props I formerly had in my life. I also have a lot of brain injured clients. Some people can handle that kind of immediate undercutting of their reality just fine. I personally appreciate a spade calling a spade. I have just watched a lot of sleepers awaken. Some do so with an alarm clock. Some prefer a head bash (which is very effective in ripping away illusions but may knock out other important parts of the Self for awhile, making that kind of awakening sometimes less effective.) Other people have a slow progression.

    I am very much a fan of the ban, and I promise I am not being snarky when I saw that we would really appreciate some guidance and/or a parallel movement. I firmly believe that joining together in at least a loose coalition is the only way we can defeat such a dystopic Monster as Monsanto et al.

    Thank you for the work you do.


    OzzieThinker Thu, 17 Oct 2013 03:28:31 +0000

    I have read a number of comments here and the truth is stranger than fiction. There are three reasons for a change over to GMO. They are:

    a) Weaken the genetics of humans to stop progression (evolution – sic) to the 4 strand DNA

    b) Provide a pathogen free genetic environment for the experiment Homo Novartis genus (technically not human)

    c) Keep a perpetual cash crop for global elitists are their pharmaceutical product ranges.

    Jon has made the solution undeniably clear. Those against the above, attack using any realistic method to cause Monsanto and their other worldly plans enormous aggravation and distress……

    He is saying the only way to beat them is to break the SOB's.


    Timothy Glenn Thu, 17 Oct 2013 02:25:25 +0000

    Interesting approach, Jon. It's your way or the highway. For most of us, every effort on every level is appreciated. Condemning the sincere efforts of your allies will not accomplish much more than the "divide and conquer" mentioned by other commenters. You may wish to reconsider undermining the work of others fighting the same war on a different shore. And please remember that the "label GMO" crowd will eventually push for the ban, as indeed many are already doing.

    "The enemy of my enemy is my ally."

    zitiboat Wed, 16 Oct 2013 22:07:47 +0000

    All good intentions but Organic growers did decide to push hard to get their labels.

    Mitch Mattraw Wed, 16 Oct 2013 21:55:40 +0000

    Nicely said Adam! So Jon, this is the third 'divide and conquer' post attacking 'the bullshit' GMO labeling initiative in Washington State.

    As I have stated in my previous comment's to you, I have admired you for years, however, fitting for this month when the veil of the energetic curtain for those awake is being lifted to reveal some ugly dirt under the hood with many so called 'truthers', it's very obvious you intend to do whatever you can to torpedo the 522 initiative, we will probably see a few more posts from you leading up to Nov 5th, then I have a sneaky feeling we won't hear much from you about Monsanto and Co's alleged co-opting of the GMO labeling movement until another state get's on the dance floor and out you'll come again, guns blazing, so what exactly am I implying?

    Jon, I'm very curious when I do a Google search on you, where are any cross articles about your involvement in the LA, Cailf activist community?

    Another curiosity, why aren't there any anti-conespracy style be-bunker's or even mainstream media articles attacking your years of singular Matrix exposing journalism, Greg Palast has list of enemies as long as his colorful ties, you would think the cabal would have quite a posse after you after all this time and yet your Google image is squeaky clean, all that comes up is your blog posts, extensive radio appearances on shows like Jeff Rense, another interesting guy, whom with Jay Weidner, seems almost addicted to showing satanic imagery of who really runs things while *never* sharing and definitely showing us, solutions, all the amazing people, especially in the permaculture world who are living the solution to standing up against Monsanto, creating communities sidestepping zombie consumerism, how come you never report on the positives of what people are doing on the ground but even more eye opening is why we never hear of you actively involved in on the ground activism, working with local communities, like the thriving urban homesteader/farming community in the LA area or starting an organization to educate psychiatrists, the medical community on plant based alternatives to big pharma?

    But perhaps what has really been eye opening, disturbing about your recent behavior Jon is you seem to have no compunction for calling out people as 'toadies' 'spineless' 'soft' 'goo goo' like you did to my friend, well respected activist blogger Laura Bruno, she obviously got under your skin for simply daring to respectfully disagree with you but your reaction to hear, to us?

    comes off to anyone with two brain cells as bordering on sociopath behavior, you most certainly are practicing the 'divide and conquer' mentality that is motivating playbook for companies like Monsanto and all zionist government's.

    Real awakened activist's or just that, active! they help forge positive solutions like this amazing farmer in Maine, Jim Gerritsen, who is taking on Monsanto all the way up to the Supreme Court, a great video of him is here:

    We're watching you Jon, as I stated earlier, those who have done the hard yet joyful inner work to awaken from the Matrix are really seeing the curtain lifting recently, exposing many who purport to be working to help humanity waken from their deep programming, your very seductive Jon as your writing, journalism is of the highest caliber however your character is exposing a deep, mean spirited narcissism that is very eye opening to anyone who is connected to their heart, real warrior's fight from their heart Jon, who are you really fighting for?

    laurabruno Wed, 16 Oct 2013 21:10:34 +0000

    I will at least hand it to him that he posted my question, but we have 50 states in this country, plus innumerable counties. If someone with Jon's influence really wanted to support a ban somewhere, surely he could throw a great deal of weight behind that proposal rather than throwing all his weight against boots on the ground already at least moving in the direction of a ban. If Jon is as passionately against GMO's as he claims to be, then I would love for him to model exactly how a successfully passed GMO ban bill gets passed. Set up the model. Please!!!! Let us all follow suit.

    Caroline Wed, 16 Oct 2013 20:45:58 +0000

    A ban will take much longer to enact than labeling. Labeling will lead to a ban much sooner as labeling will bring an immediate awareness to the public who, by large, still do not know a thing about GMOs. Besides Whole Foods NEVER funded a labeling initiative. Sometimes I think Jon R is a troll himself. So devisive. Why would he want us to switch gear when WA election is just around the corner?

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